Toyota — Financing Awareness (Yaris & Corolla)
Drive awareness of Toyota financing offers on the Yaris and Corolla range.
793,890
Impressions
11,893
Clicks
1.51%
Average CTR
The Client
Toyota's Yaris and Corolla are two of the most recognized names in Saudi Arabia's compact and sedan segments, with financing offers that need to reach car buyers exactly when they're comparing options — not after they've already chosen a dealership.
The Goal
The brief wasn't just brand awareness; it was awareness that could realistically influence a financing decision. That meant reaching people already in-market for a compact or sedan, at the moment financing terms would matter most — not a broad-reach campaign that happened to mention Toyota.
Our Role
Second Screen ran this as a Programmatic & CTV campaign — planning the placements, activating across in-app, mobile web and connected-TV inventory, and optimizing delivery throughout the flight.
Our Solution
Rather than buying a fixed list of placements, the campaign was built around the audience: shoppers already showing in-market signals for a compact or midsize sedan. Programmatic buying reached that audience across in-app and mobile web inventory automatically, instead of manually assembling dozens of placements — the same reach-at-scale approach behind several of Second Screen's automotive campaigns. The impression and click volumes above reflect that scale, and the 1.51% average CTR is well within what a well-targeted awareness campaign in this category should expect.