Nissan Nismo — Interactive Engagement
Interactive engagement campaign for Nissan Nismo.
53.71%
Unique impression rate
70.18%
Viewability
57.23%
Video completion rate
The Client
Nismo is Nissan's performance sub-brand, built around a more enthusiast, engagement-driven audience than a mainstream model launch would target.
The Goal
The objective wasn't raw reach — it was genuine engagement with video content, aimed at an audience that would actually watch, not just be served an impression and scroll past.
Our Role
Second Screen ran this as a Media Buying campaign, built around video content designed for interactive engagement rather than a standard static awareness placement.
Our Solution
For a performance sub-brand like Nismo, the content had to hold attention on its own — video, not static creative, measured on completion and viewability rather than just impressions served. That's exactly what the metrics above show: a 70.18% viewability rate and a 57.23% video completion rate are strong results for video content, and the 53.71% unique impression rate means the campaign was genuinely reaching new people, not repeatedly serving the same audience.