Sutis — Riyadh Offers Awareness
Drive as many people as possible to the nearest branch in Al Riyadh through offer awareness.
146,206
Impressions
2,163
Clicks
1.48%
Average CTR
The Client
Sutis is a restaurant brand with a real, physical branch in Riyadh — which made this campaign's job less about broad brand-building and more about local, foot-traffic-driving awareness.
The Goal
The goal was hyper-local: put Sutis's current offers in front of people close enough to actually visit the branch, not a citywide or national audience that would waste reach on people who'd never make the trip.
Our Role
Second Screen ran this as a Programmatic & CTV campaign, planning and activating placements aimed at driving local visibility for the Riyadh branch specifically.
Our Solution
For a single-location, offer-driven campaign like this, reach efficiency matters more than raw scale — every impression outside a realistic visiting radius is wasted. Programmatic placement across in-app and mobile web inventory kept the campaign focused on that local audience, and the 1.48% average CTR reflects an offer that was genuinely relevant to the people who saw it, not just broadly seen.