Panasonic — Multi-Platform Electronics Awareness
Build awareness for Panasonic electronics across Snapchat and partner platforms.
1,642,725
Impressions
28,155
Clicks
The Client
Panasonic's home electronics range competes in one of the most crowded categories in Gulf retail, where awareness campaigns are judged as much on reach as on the platforms they show up on.
The Goal
The goal was reach at a scale that would put Panasonic electronics in front of a genuinely broad audience — the kind of top-of-funnel awareness that has to run before any single product page or promotion can convert.
Our Role
Second Screen ran the campaign as a Media Buying engagement — planning the platform mix, activating primarily on Snapchat alongside partner placements, and optimizing delivery against reach and click performance.
Our Solution
Snapchat's regional reach made it the anchor platform for this brief, with partner placements filling in around it rather than spreading the budget evenly across every channel by default — the same planning discipline behind every paid media brief Second Screen runs. The 1.6M+ impressions and 28,155 clicks above are the direct result of that platform-first approach, not a spray-and-pray media buy.