Ora Quick — Awareness Campaign
Broad-reach awareness campaign for Ora Quick.
7,064,260
Impressions
The Client
Ora Quick's brief called for the kind of broad-reach retail awareness that has to land at real scale to be worth running at all.
The Goal
The objective was reach, plainly stated — building visibility for the Ora Quick brand across as wide an audience as the budget could responsibly cover, as a foundation for whatever comes after awareness.
Our Role
Second Screen ran this as a Programmatic & CTV campaign, planning and activating placements built specifically for scale rather than narrow targeting.
Our Solution
When the brief is broad-reach awareness, programmatic buying is the format built for exactly that job — in-app, mobile web and in-game inventory bought and optimized automatically against the audience definition, rather than a media buyer manually stitching together placements one at a time. The result, over 7 million impressions, is the kind of number that only comes from a format built to scale.