Casablanca Hotels — Social Media Awareness
Drive brand awareness for Casablanca Hotels via TikTok and Snapchat.
2,556,352
Impressions
2,321
Clicks
↑147.3%
Extra impressions
The Client
Casablanca Hotels operates in a tourism and hospitality market where short-form video and visual storytelling — not search ads — are what actually shape where people decide to stay.
The Goal
The brief was awareness, not direct booking — building genuine visibility for the brand among people planning travel, in the channels where travel inspiration actually happens today.
Our Role
Second Screen handled this as a Media Buying campaign, activating specifically on TikTok and Snapchat rather than a generic paid social mix, and optimizing delivery once the campaign was live.
Our Solution
TikTok and Snapchat were chosen deliberately over a broader paid social spread, because visual, short-form content is where hospitality brands earn attention in this market. Mid-flight optimization is what pushed the campaign past its original media plan, delivering 147.3% more impressions than initially bought — the kind of upside that comes from actively managing a live campaign, not just launching it and waiting for the report.